Discovery, Testing & Validation

Understand the problem first. I always like to question if the problems we are trying to solve are the right ones. Using qualitative and quantitative research, and testing to validate our assumptions. Then focusing on outcomes and opportunities is vital. Sometimes you don't have much to go off of, and that's okay.  Iteration, quick tests, and any data I can get my hands on helps make progress forward.

UI, Visual Design, and Branding Systems

Visual design and maintaining brand is important to experience. I started out in graphic design making logos and branding. I know the importance and impact of a consistent, versatile, and adaptable brand. I am hyper focused towards details and consistency across a product or platform. Maintaining design libraries and documenting our design decisions or patterns is important to maintaining this vision.

Facilitation & Collaboration

Yes, AND. I love facilitating video chats co-creating in a solution. That can take the form of usability tests, user interviews, card sorting, or even some kind of hybrid. Inside the team I love focus and flare activities, as well as pairing with engineers and stakeholders. I also promote using collaborative tools like Figma, FigJam.

Advocacy, Empowerment, & Mentorship

Product Teams should be empowered, and empower others to create product value.  Having worked as an educator, I love sharing knowledge and fostering a community that empowers others to make great product contributions. I also find fulfillment in mentoring junior designers reach their career goals and excel.